Kidney Research UK has success in running own brand fundraising pages

Evidence at Kidney Research UK shows that charities can successfully run their own branded fundraising pages alongside third party branded fundraising pages. 

Kidney Research UK has done this since January 2009. 

Charles Kernahan, CEO of medical research charity Kidney Research UK says, “My priority is to get our brand name and cause in front of as many people as possible. Having our own branded fundraising pages is part of this effort. The actions of our supporters, borne out by the financial results, show that they support this strategy too.” 

By Q3 2009 77% of donation value from online fundraising pages came from Kidney Research UK fundraising pages compared to third party branded fundraising pages. This was an increase from 9% in Q1 to 46% in Q2. (Source: Kidney Research UK Oct 2009).

The Kidney Research UK fundraising pages are hosted on AltaContact's charity fundraising and event registration platform. The platform enables charities to run their own branded fundraising pages. AltaContact is not a third party fundraiser so all money goes directly to each charity's bank account and each charity owns all its fundraiser and donor data.

For more information about how your charity can benefit click here. 

 For more information about Kidney Research UK visit www.kidneyresearchuk.org

Sue Ryder Care takes more £'s from on line own brand fundraising pages

Using the FUSE™ online event registration and charity fundraising page platform provided by AltaContact, Sue Ryder Care has successfully increased its £ take by making two simple changes to its processes.

Firstly, in selected Midnight Walk events which used the FUSE™ platform there was an increase of 100% in the number of paying registrants who set up and received donations to their Sue Ryder Care fundraising pages.

Secondly by introducing prompts to donors giving to personal fundraising pages the average donation value increased by 17%. These results were provided in an A/B split test donors applied to live fundraising pages.

Craig Linton, Head of Stewardship at Sue Ryder Care said: “We’re delighted with the results. The process of providing our own branded fundraising pages as part of event registration overcomes a known problem for charities. Like other charities, we lost many potential fundraisers when there's a break between completing the event application and setting up a fundraising page on a different and separate website."

"Also to increase the average value of donations by 17% without any effort or cost is massive boost," Craig concludes. 

John Samuel, Managing Director of AltaContact Ltd, commented “As Craig says, the integration of event registration and online charity brand fundraising pages can make a big difference to fundraising totals."

"Split testing on live fundraising pages provides real evidence for long term decisions and can save £000's over non live market research. It's our job to provide these and more opportunities to all charities."

For more information about how your charity can benefit click here:

For further information about Sue Ryder Care, please visit www.suerydercare.org

AltaContact interview by Fundraising UK

Howard Lake of Fundraising UK  has interviewed John Samuel of AltaContact. To see the interview click here.