Kidney Research UK has success in running own brand fundraising pages

Evidence at Kidney Research UK shows that charities can successfully run their own branded online fundraising pages alongside third party branded fundraising pages. 

Kidney Research UK has done this since January 2009. 

Charles Kernahan, CEO of medical research charity Kidney Research UK says, “My priority is to get our brand name and cause in front of as many people as possible. Having our own branded fundraising pages is part of this effort. The actions of our supporters, borne out by the financial results, show that they support this strategy too.” 

By Q3 2009 77% of donation value from online fundraising pages came from Kidney Research UK fundraising pages compared to third party branded fundraising pages. This was an increase from 9% in Q1 to 46% in Q2. (Source: Kidney Research UK Oct 2009).

The Kidney Research UK fundraising pages are hosted on AltaContact's online fundraising and event registration platform. The platform enables charities to run their own branded fundraising pages. AltaContact is not a third party fundraiser so all money goes directly to each charity's bank account and each charity owns all its fundraiser and donor data.

For more information about how your charity can benefit, talk to us about our online fundraising software solutions.

For more information about Kidney Research UK visit www.kidneyresearchuk.org