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Home arrow Case Studies arrow 66% Increase In Online Fundraising At Kidney Research UK


Online fundraising jumps 66% in 2010 for Kidney Research UK

Statistics released by our customer, Kidney Research UK, show significant growth in its online fundraising, from January to June 2010, as their online donations reached £360,000, an increase of £145,000 (66%) versus the first half of 2009.

This is an outstanding performance in a very tough economic environment,” says Peter Storey, Director of Marketing at Kidney Research UK. “The growth in our online fundraising has contributed to our ability to release more funds for vital research projects.”

Kidney Research UK uses a variety of online fundraising methods but the biggest increase in 2010 has come via their own branded integrated event registration and online fundraising pages.  “A key part of our brand building strategy is helped by promoting own branded fundraising pages provided by AltaContact.” Storey advises. 

“71% of our online fundraising revenue is now from our own pages which is a fantastic achievement.  It means that we are improving how we deliver our message and building direct relationships with our supporters. This strategy is yielding the results we were seeking.”


Source: Kidney Research UK July 2010

“It’s vital,” Peter Storey continues, “that in these difficult times charities effectively use the tools at their disposal and analyse what works best for them.”

“For the first time we are in sight of raising £1m online. This may come as early as 2011 based on the hard work we and AltaContact are putting in. When you consider that our total online voluntary income was around £0.3m as recently as 2007, these are huge strides forward.” Peter Storey concludes.

Kidney Research UK are successfully utilising our FUSE online fundraising software - find out how we can help you to increase online donations too.

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