Increase Donor and Event Profitability and build Supporter LoyaltySummary of the Conference on 18th February 2009
Case Study Presentations:
David Knights, Director of Marketing & Communications, The Anthony Nolan Trust, and Peter Storey, Director of Marketing, Kidney Research UK focused on the benefits of providing fundraisers and donors with a seamless and consistent branded event registration and fundraising pages service.
David and Peter highlighted the cost effectiveness and the low level of risk in using AltaContact’s FUSE™ solution. These were key issues in their respective charity’s considerations to use the solution.
David highlighted the rapid increase in the number of online registrations and said that this is a factor in the early successes of The Anthony Nolan Trust’s 2009 events’ programme.
Peter provided consumer quotations on the attractions of the new Kidney Research UK fundraising pages for the charity’s supporters.
Presentation of FUSE™
John Samuel, MD of AltaContact Ltd provided an overview of the FUSE service and the benefits it brings to charities:
Charity Branded Fundraising Pages
• provides a consistent charity brand
• AltaContact aims to cut charity’s costs by 40% - 50% versus third party branded pages
Events Module
• Control Panel giving users the power to set simple or most complex events and publish application form to the web within minutes
• Event payments completed and money directly to charity bank accounts
• Comprehensive online reporting and data preparation for transfer to donor CRM system
Payment direct to Charity bank
Secure Hosting Ltd provide the payment gateway which ensures that all money, event entrance donations, are in the charity’s bank account on the third working day.
Q & A Section
Q. What are the benefits versus Virgin Money? A. Charities are presenting their own brand to fundraisers and supporters. Fundraisers and supporters cannot be distracted from their preferred charity’s message.
Q. Will each charity have a dedicated account manager to ensure a rapid response to problems? A. The method of customer support customer support will be kept under review to ensure the best response.
Q. Will there be future development? A. Yes. Developments have been and will be geared to making a difference.
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